Go-to-Market Strategy · American Express
Lisa Zhang
I sit at the intersection of strategy and storytelling — turning complex data into campaigns merchants want to act on.
Go-to-Market Strategy · American Express
I sit at the intersection of strategy and storytelling — turning complex data into campaigns merchants want to act on.
About
I'm a Senior Analyst in Go-to-Market Strategy for Amex Offers at American Express, where I lead merchant-funded marketing campaigns from strategy all the way through execution. My day-to-day blends cross-functional collaboration, data-driven forecasting, and pitching recommendations directly to merchant partners. I love the intersection of strategy and storytelling — taking complex data and turning it into something a partner wants to act on.
Outside of work, I'm usually rock climbing, cooking, or on a yoga mat.
Focus Areas
Experience
Senior Analyst, Go-to-Market Strategy — Amex Offers
Mar 2025 – Present · 1 yr 5 mosLead merchant-funded marketing campaigns from strategy through execution — cross-functional collaboration, data-driven forecasting, and pitching recommendations directly to merchant partners.
Analyst, Marketing Risk Management
Nov 2022 – Feb 2025 · 2 yrs 4 mos
Associate Sales Planner
Jan 2022 – Oct 2022 · 10 mos
Graduate Teaching Assistant
Jan 2021 – Dec 2021 · 1 yrNew York, NY
Content Strategist
Oct 2020 – Dec 2021 · 1 yr 3 mosNew York, NY
Private Tutor
Sep 2019 – Dec 2019 · 4 mosNew York City Metropolitan Area
Zicklin School of Business
Baruch College
English · Chinese (native/bilingual)
Selected Work
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Contact
Open to conversations about go-to-market strategy, brand marketing, and collaboration in New York City and beyond.
